Trends Report

Brief: Prepare Now For Apple's Giant Leap Into Wearables

Apple Will Regain The Innovator's Crown And Boost The Wearables Market With The iWatch

September 8th, 2014
James McQuivey, PhD, VP, Research Director
James McQuivey, PhD VP, Research Director
J. P. Gownder, Vice President, Principal Analyst
J. P. Gownder Vice President, Principal Analyst
With contributors:
Moira Dorsey , Christopher Voce , Tony Costa , Julie Ask , Thayer Frechette

Summary

The wearables market offers marketers a growing opportunity to build relationships with customers. From Disney's successful MagicBand to the Pebble smartwatch's Yelp app, marketers are already testing the potential of wearables. But today's efforts are only a small step in the right direction; the wearable market won't make its giant leap until a vendor with a commanding brand can put the right device in the right consumers' hands and then invite an ecosystem of eager partner companies to make wearables the next thing everyone wants. Enter Apple, which will soon accelerate the wearables market with its iWatch. This report gives CMOs a primer on how Apple can and will do this and how marketers should prepare to take advantage of not only Apple's soon-to-be-released wearable device but the market that it will enable.

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