Data governance is complex and multifaceted. No single product from major vendors fully addresses every challenge — adding to the complexity of implementing a data governance strategy. On top of this, data governance is evolving from a technology management-centric responsibility for data quality and consistency to a business-centric, usage-oriented discipline for market insight. Potential implementers of data governance tooling need to know how their peers address implementation and where their major struggles occurred. This brief summarizes the experience of 16 firms, selected by vendors participating in the upcoming Forrester Wave™: Data Governance Tools, Q2 2014. While these firms may be flagship accounts, all organizations can learn from their experience.