Trends Report

Brief: Six Sales Enablement Automation FAQs — And Three More That Should Be On Your List

Across Industries And Roles, Organizations Are Embracing Sales Enablement Automation

September 16th, 2016
SW
Steven Wright
With contributors:
Peter O'Neill , Jacob Milender , Rachel Birrell

Summary

B2B marketers across a variety of industry verticals and company sizes are charged with identifying the best solutions to enable their sales teams. While initial enablement efforts typically focus on solving a particular problem, the breadth of capabilities in today's sales enablement automation (SEA) solutions makes vendor selection at an enterprise level a highly considered process. This report addresses nine questions that both salespeople and marketers must understand when considering a SEA solution.

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