Trend Report

Brief: The Creative Technologist — A Hybrid Role To Help Bridge Design And Development

Anjali Yakkundi
Danielle Jessee
 and  six contributors
May 06, 2016

Summary

In a customer-first world where the benefits and risks of customer engagement for web and mobile experiences have reached unprecedented levels, application development and delivery (AD&D) pros must move to bridge the gap between design and development. Creative technologists can help solve this. Who are they? Why are they important? How do they help bridge the design and development role? This report outlines three types of creative technologists and their roles within organizations.

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