Trends Report

Brief: The Creative Technologist — A Hybrid Role To Help Bridge Design And Development

May 6th, 2016
AY
Anjali Yakkundi
DJ
Danielle Jessee
With contributors:
Stephen Powers , Allegra Burnette , Kurt Bittner , Michael Facemire , Allison Cazalet , Peter Harrison

Summary

In a customer-first world where the benefits and risks of customer engagement for web and mobile experiences have reached unprecedented levels, application development and delivery (AD&D) pros must move to bridge the gap between design and development. Creative technologists can help solve this. Who are they? Why are they important? How do they help bridge the design and development role? This report outlines three types of creative technologists and their roles within organizations.

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