Summary
As digital continues its relentless advance and development, Forrester believes that most companies will make significant changes to their organizational structure. Those changes will take three forms over the next five years: 1) more partnering externally to shorten innovation cycles; 2) increased divestitures of noncore assets to simplify the organization; and 3) changing from the old functional silos to a cluster model where smaller, multidimensional teams of sales, marketing, service, product development, production, and technology staff are colocated and focused on serving a single customer segment.
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