Summary
Enterprise architects and their business stakeholders have seen master data management (MDM) as a silver bullet for achieving a single view of the business. But they've also seen it as a curse due to its cost, limited ROI, and lack of agility. The missing link to MDM value is the introduction of business context to master data, reshaping the foundation to handle the context needed by business stakeholders. This report shows how innovations in MDM bring context to insight with intelligent, agile, relevant, and real-time services.
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