The software products segment of the product development services (PDS) market will evolve dramatically in 2015. Large organizations need help building differentiated digital products and services for their customers. New technologies like wearables, the Internet of Things (IoT), and experience platforms will require new skill sets. To this end, an emerging set of vendors can help CIOs as they move to build this new generation of digital products. As the segment matures, Forrester believes that smart CIOs will add one or two of these players to help with the software engineering transformation of IT. This document provides a brief overview on the key developments CIOs can expect in 2015 in this space.