Trends Report

Brief: The State Of Customer Experience In India, 2015

How CX Professionals In India Can Overcome Inertia On The Path To CX Maturity

January 21st, 2016
TM
Thomas McCann
With contributors:
Michael Barnes , Harley Manning , Erna Esa , Bill Nagel

Summary

As competition from international brands grows, companies serving consumers in India are committed to improving their customer experience (CX). But many of these firms are struggling to build a foundation for the cultural and operational transformation they must undergo. This report highlights key issues that CX professionals in India face and offers recommendations to help them drive the adoption of practices that will enable their organization to design, implement, and manage customer experiences in a disciplined way.

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