Brief: The State Of Digital Analytics In China

China has a unique digital landscape, and the number of people using eCommerce, social, and mobile is booming. Digital transformation in China is going far beyond that of more developed markets — it's completely disrupting the country's business ecosystem and making digital capabilities a must-have for Chinese businesses. This report analyzes how both digital and traditional businesses in China are using digital analytics and introduces the major digital analytics players in the country. It will help customer insights (CI) professionals understand who the major internal users of digital analytics are; what digital analytics and optimization tools firms are using, including web analytics, voice of the customer, session replay, and online testing; and when CI professionals in China are using digital analytics tools from Western vendors.