Forecast Report

Brief: The State Of India's Online Retail Market In 2015

Mobile And Marketplaces Are Key Growth Drivers

April 27th, 2015
With contributors:
Frederic Giron , Zia Daniell Wigder , Anjali Dhupar


The Indian online retail market is at an early stage, yet it is attracting investment and Forrester expects it to grow at a rapid pace through 2019. We anticipate that India's online retail spending will increase at a compound annual growth rate of more than 51% over the next five years as more Indian consumers start purchasing online, especially via mobile devices. The rapid emergence of mobile as a shopping channel makes it critical for eBusiness professionals to devise a mobile channel strategy. This report discusses how mobile is driving the online retail sales in India and how eBusiness teams in India need to prioritize reach to capture a greater share of the country's online retail market.

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