Enterprise architecture (EA) leaders often look at their program and realize that it's not working the way they hoped. Perhaps they have been relegated to a policing role or a checklist item. Or they are doing excellent work defining technology strategies — but no one is listening. Or they see big changes coming in their business — but they're not a valued contributor to them. The context and need for EA has changed, and EA leaders need to rethink, rearchitect, and relaunch their EA programs. This report provides EA leaders with a high-impact way to clarify their mission and put a plan in place to integrate EA into the decisions and processes of the larger organization.