You need to make it easy for customers to interact and transact with your business. To achieve this goal, many companies seek to use a similar look and feel for all of their digital properties. But this often results in a vanilla experience everywhere, while customers actually expect a variety of flavors. This report examines how Australian adults use mobile devices and how this affects their expectations. Application development and delivery (AD&D) professionals can use these insights to deliver the right capabilities or services and optimize the customer experience (CX).