Brief: To Effectively Engage Customers, Target Them On The Right Device

You need to make it easy for customers to interact and transact with your business. To achieve this goal, many companies seek to use a similar look and feel for all of their digital properties. But this often results in a vanilla experience everywhere, while customers actually expect a variety of flavors. This report examines how Australian adults use mobile devices and how this affects their expectations. Application development and delivery (AD&D) professionals can use these insights to deliver the right capabilities or services and optimize the customer experience (CX).