A subtle but significant shift in responsibility is taking place as line-of-business workers employ self-service analytics tools. Functions, such as data integration and metadata management, that had a secure home in IT management with information and data architects are finding their way to the business side of the enterprise. Information architects are accustomed to working in the background — how can they effectively engage with these new roles (as well as one another) to avert a chaotic free-for-all in the rush to expand data capabilities to more people? This brief will show what the formal communities of practice that enterprise architecture (EA) professionals have used effectively to connect widely distributed networks of architects are perfect solutions for getting all these information architecture (IA) pros on the same page, irrespective of their job title or organizational location.