Trends Report

Brief: Use Ecosystem Architecture To Analyze Business Model Disruption

Comparing Uber's And Traditional Taxis' Business Model By What Customers Value

February 9th, 2016
Henry Peyret
With contributors:
Gordon Barnett , Alex Cullen , Shreyas Warrier , Kara Hartig


Ecosystem architecture is an advanced business architecture technique that enterprise architect professionals can use to capture and understand the forces of change on a business ecosystem. This report illustrates the use of ecosystem architecture to assess what customers view as important and how it creates opportunities for new entrants to compete with traditional players in an industry.

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