Trends Report

Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance

March 24th, 2016
GC
Gene Cao
With contributors:
Michael Barnes , Travis Wu , Flora Zhang , Bill Nagel

Summary

Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these consumers use. Customer insights (CI) professionals and marketing specialists can use this report to learn what insights they can glean from analyzing mobile gaming data and discover best practices used by Chinese firms applying gaming analytics to their marketing campaigns.

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