Trend Report

Brief: Use Mobile Gaming Analytics To Improve Your Digital Marketing

Chinese Firms Leverage Mobile Games To Increase The Effectiveness Of Their Marketing Performance

Gene Cao
 and  four contributors
Mar 24, 2016

Summary

Chinese firms wanting to better engage the online population of hyperconnected consumers are beginning to look to mobile gaming — which has become the most common group of applications that these consumers use. Customer insights (CI) professionals and marketing specialists can use this report to learn what insights they can glean from analyzing mobile gaming data and discover best practices used by Chinese firms applying gaming analytics to their marketing campaigns.

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