Brief: Use Personas To Shape Mobile Architecture And Strategy

Mobile projects move at the speed of light to deliver internal and consumer-facing applications. Many of these projects are successful, but others are epic failures. The frequent root causes are misunderstood, ambiguous, or missing non-functional requirements, such as the scalability of back-end integrations. Enterprise architecture (EA) professionals who are looking at a company's mobility initiatives from a cross-enterprise perspective must help project teams capture the right requirements and use those requirements to shape the enterprise's mobile architecture and strategy. Using personas, a customer experience design technique, is an effective way to uncover non-functional requirements which the architecture must address. This report describes how personas can be a valuable element of your architecture toolkit.