Brief: Use Social Login For More Than Just Fast Registration

Social login, the ability to use Facebook, Twitter, or other social network credentials to register on websites, is becoming increasingly popular with buyers as they become more comfortable providing brands with access to their social profile data. But although social login can provide a better registration experience, personalized web experience, and priceless customer insights, marketers are slow to adopt this tactic. This report will provide guidance to marketers who are trying to decide if social login is a good fit for their social depth strategy.