Trends Report

Brief: What's New With SEO?

February 18th, 2016
With contributors:
Carlton Doty , Wei-ming Egelman , Laura Glazer

Summary

Search engine optimization (SEO) has changed. Your customers now use search to find everything from videos to store inventory, online and through smart devices. This makes it increasingly difficult for search marketers to keep up. This report identifies the most critical changes to SEO and offers four tactics to leverage them to your advantage.

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