Trends Report

Brief: Why You're Stuck With Content And Commerce Platforms For Now

Balance eCommerce And Web Content Management Platforms To Serve The Digital Customer Experience

February 4th, 2016
CT
Clement Teo
With contributors:

Summary

Most firms in Asia Pacific have discrete brand and commerce platforms, as they serve different objectives. But to delight empowered customers, firms must deliver exceptional customer experiences (CX), including ensuring consistency during the explore and buy phases of the customer journey. This report analyzes the steps that eBusiness and channel strategy pros must take to rationalize technology platforms supporting eCommerce.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.