Trends Report

Brief: Why You're Stuck With Content And Commerce Platforms For Now

Balance eCommerce And Web Content Management Platforms To Serve The Digital Customer Experience

February 4th, 2016
Clement Teo, null
Clement Teo
With contributors:
Frederic Giron , Michael Barnes , Flora Zhang

Summary

Most firms in Asia Pacific have discrete brand and commerce platforms, as they serve different objectives. But to delight empowered customers, firms must deliver exceptional customer experiences (CX), including ensuring consistency during the explore and buy phases of the customer journey. This report analyzes the steps that eBusiness and channel strategy pros must take to rationalize technology platforms supporting eCommerce.

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