Trends Report

Brief: Will Your Organization Benefit From An In-House Agency?

Assess Your Organization's Need To Insource Agency Services

June 17th, 2015
SS
Sarah Sikowitz
With contributors:
Harley Manning , Michelle Moorehead , Elizabeth Perez

Summary

An increasing number of organizations are bringing agency services in-house. Why? As marketers strive to meet the demands of the always-on customer, many aim to exert more control and have greater agility through an insourced services model. Plus, it reduces the nonworking portion of their budget. This brief will help CMOs determine if insourcing agency services is right for their organization.

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