Cloud services point the way for companies to become more agile. While cloud brings obvious cost savings by consolidating server and software usage, its real business value is the new level of nimbleness it gives companies to win, serve, and retain customers. Yamaha Motor's recent initiative to source a cloud-based business continuity and disaster recovery (BC/DR) solution also led the firm to realize that it could also leverage cloud attributes to increase its business agility. There are clear lessons for CIOs in Yamaha's journey — in particular, understanding how a cloud sourcing strategy adds business value and enables companies to win in an increasingly digital and dynamic marketplace.