Trends Report

Bring-Your-Own-Thing Enables The Digital Business

Navigating Internet-Of-Things Business Models — A CIO Perspective

May 16th, 2014
With contributors:
Pascal Matzke , Enza Iannopollo , Frank Gillett , Joanna Clark


Digital business is the imperative to stay competitive in the age of the customer. Easier said than done for a manufacturer of traditional physical goods. Here the Internet of Things (IoT) provides the magic glue between physical products and the digital life of customers. However, profitable and stable business models are not easy to find. With this report, Forrester kicks off a research series to help CIOs incorporate Internet of Things (IoT) scenarios in their technology management agenda. Just as bring-your-own-device (BYOD) drove the mass adoption of interaction models based on smartphones and tablet computers, bring-your-own-thing (BYOT) will stimulate adoption and stabilize new business models around the engagement with physical products. Understanding the underlying adoption dynamics, promising use cases, and emerging business models will be vital prerequisites for CIOs to act as innovation partners for their business.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.