Trends Report

Broadcasters And Networks Are Publishers In 2017, Along With Traditional Creators Of Content

But Marketers Aren't

December 15th, 2016
Susan Bidel, null
Susan Bidel
With contributors:
Melissa Parrish , Wei-ming Egelman , Laura Glazer


Brand marketers want to connect to their target audiences and best prospects in controlled and complementary contexts. But the current buying environment blurs the distinctions between publishers, platforms, marketers, and more. What's a B2C marketing professional to do? Read this report to learn Forrester's definition of a publisher and why the distinction matters.

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