Trends Report

Broadcasters And Networks Are Publishers In 2017, Along With Traditional Creators Of Content

But Marketers Aren't

December 15th, 2016
SB
Susan Bidel
With contributors:
Melissa Parrish , Wei-ming Egelman , Laura Glazer

Summary

Brand marketers want to connect to their target audiences and best prospects in controlled and complementary contexts. But the current buying environment blurs the distinctions between publishers, platforms, marketers, and more. What's a B2C marketing professional to do? Read this report to learn Forrester's definition of a publisher and why the distinction matters.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.