Trend Report

BT Global Services Needs To More Clearly Articulate Its Individual CSD Proposition

SWOT Analysis: BT Global Services, Q4 2007

Rolf Schonhowd
 and  two contributors
Dec 06, 2007

Summary

BT Global Services (BT GS) is definitely on its way to offering Converged Service Delivery (CSD) solutions. Yet, it is BT GS's strategic partnership with HP that makes it a strong CSD player today. On an individual basis, BT GS is forming many partnering initiatives with companies like Microsoft, Sonic, and Cisco Systems to strengthen its position within the enterprise market. However, to win more CSD business on its own, BT GS must better formulate its plan for a complete CSD platform to provide a single business service-level agreement (SLA).

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