Trends Report

Build A Dynamic Digital Strategy To Meet Constantly Shifting Customer And Market Needs

August 29th, 2019


The digital business landscape is in constant flux: It's vital to be as dynamic as your customers and your competitors. Your digital strategy must support four imperatives: experiences, operations, ecosystems, and innovation. Use Forrester's five-step framework to optimize your digital transformation. Build a feedback-driven, living, and dynamic digital strategy.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.