Summary
Mobile insurance strategic plans define "what we're going to do" and the mobile insurance road map spells out how the "what" will get done. By evaluating internal mobile resource access and capabilities, customer interest and use of mobile, and how mobile fits into the insurer's overall business strategy, mobile teams can make smart decisions about when they need to deliver mobile capabilities so that they offer the greatest value and best experience to customers with the biggest impact to the insurer. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.
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