Trends Report

Build A Mobile Insurance Road Map That Meets Customer Needs And Business Objectives

January 6th, 2016
With contributors:
Peter Wannemacher , Benjamin Ensor , Diana Gold , Laura Glazer


Mobile insurance strategic plans define "what we're going to do" and the mobile insurance road map spells out how the "what" will get done. By evaluating internal mobile resource access and capabilities, customer interest and use of mobile, and how mobile fits into the insurer's overall business strategy, mobile teams can make smart decisions about when they need to deliver mobile capabilities so that they offer the greatest value and best experience to customers with the biggest impact to the insurer. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

Want to read the full report?

Contact us to become a client

This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.