Build An Adaptable Organization Structure To Accelerate Digital Business

Intermediate Level: Structure Practices For Digital Business

April 5th, 2019
With contributors:
Frederic Giron, Peter Wannemacher, Martin Gill, Benjamin Ensor, Sneha Dawda, Sam Bartlett


Digital leaders often ask Forrester, “What’s the perfect organizational structure?” There isn’t one. While any organizational choice is a tradeoff of efficiency, control, localization, and speed, a firm’s digital maturity is a bellwether for its optimal structure. As firms mature, digital leaders adopt one of three common organizational patterns. At the intermediate level, common principles of organization design are evident as leaders adapt to the rapid cadence of digital delivery, refocusing talent and reengineering the firm to embed change and elevate digital business success.

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