Trends Report

Build An Adaptable Organization Structure To Accelerate Digital Business

September 3rd, 2019

Summary

An effective organizational structure reinforces four digital business imperatives: digital experiences, digital operations, digital ecosystems, and digital innovation. To drive pace at scale and accelerate digital growth, digital teams should be federated, not centralized or distributed. Distribute strategy, governance, and execution responsibilities among central and local teams. A flexible organizational structure promotes digital growth.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.