Enterprise architects frequently ask Forrester which artifacts are most important to create and how they should be constructed. Though the answer to which artifacts are important varies by organization, there is a straightforward method for constructing artifacts that promotes enterprise architecture (EA) buy-in and drives architecturally aligned decisions. Effective communication begins with a foundation of well-structured, highly targeted EA artifacts that connect with the readers' needs. Architects can ratchet up both their efficiency and effectiveness by designing artifacts that resonate with their constituents and prescribe specific action.