Trend Report

Build Responsive Web Transactions — Your Testing Teams Will Thank You

Rejuvenate Online Transactional Experiences With Responsive Web Design

Mark Grannan
Peter Sheldon
 and  five contributors
Nov 26, 2014

Summary

This report, originally written for eBusiness professionals, is also relevant for application development and delivery (AD&D) teams. Many developers have witnessed decisions to adaptively deliver mobile and tablet versions of existing desktop-based transactional processes (think online applications forms, calculator tools, or checkout process). This approach of device-specific complex logic and transactional workflows results in significant amounts of testing and quality assurance (QA) efforts. Instead, AD&D teams should rally to the cause of rebuilding these tools and transactional processes responsively. This way, all business logic and complexity can be encapsulated and governed in a single code base to ensure responsive forms and transactions become the leading edge of a responsive web redesign (RWD) effort — not an afterthought.

Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
  • Stay ahead of changing market and customer dynamics with the latest insights.
  • Partner with expert analysts to make progress on your top initiatives.
  • Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).