Mega data breaches and violations of customer privacy rights undermine business trust and result in fines in the hundreds of millions of dollars or even billions of dollars for large and egregious violations. Move beyond reactive and unplanned responses to cybersecurity and privacy lapses. Be strategic and proactive by aligning to four levels of value: 1) better security, 2) risk mitigation, 3) increased revenue, and 4) improved company performance. Finally, map your cybersecurity and privacy plan to business outcomes.