Build The Business Case For Your Digital Investments

The Business Case Report In The Digital Business Playbook

January 27th, 2021


You can only improve what you can measure. Businesses must be able to calculate the return on digital investments to justify them. But calculating a precise ROI for digital transformation at the group level is nearly impossible. This report gives CMOs a framework to calculate the return on transformative digital investments. It highlights customer usage scenarios and shows how digital business leaders can design ROI calculations to ultimately measure customer benefits at different stages of their value chain. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.

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This report is available for individual purchase ($1495).

Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.