Business Case Report

Build The Business Case For Your Digital Investments

August 15th, 2022
Jacob Morgan, null
Jacob Morgan
With contributors:
Pascal Matzke , Nicola Shorten , Diane Lynch


You can improve only what you can measure. Businesses must be able to calculate the return on digital investments to justify them, but calculating a precise ROI for digital transformation at the group level is nearly impossible. This report gives digital business leaders a framework to calculate the return on transformative digital investments. It highlights customer usage scenarios and shows how to design ROI calculations to ultimately measure customer benefits at different stages of the value chain.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.