Customer-obsessed strategies put application development and delivery (AD&D) leaders under tremendous pressure to deliver quickly rather than perfectly. But AD&D pros also know they must deliver high quality and increase business value. For many, this is a significant shift from the past, when the main focus was on schedule, cost, and efficiency. This report describes these new business-oriented metrics, as well as the practices and tools that help organizations collect, report, and respond to them. This is an update of a previously published report; Forrester reviews and updates it periodically for continued relevance and accuracy.