Trends Report

Build Your Army Of Brand Advocates From Across The Enterprise

May 20th, 2013
Tracy Stokes
With contributors:
Alexandra Hayes , David Cooperstein


Forrester's research with senior marketing leaders shows that enterprisewide commitment and engagement are critical to successfully building a brand in the 21st century. But this is also marketers' biggest brand building challenge. It is a new mindset that embeds the brand into the fabric of the enterprise, resulting in a superior and consistent customer experience. In this report, chief marketing officers (CMOs) will learn how to engage their employees through a three-step framework that excites, educates, and enrolls the entire enterprise to become an unbeatable army of brand advocates.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.