Best Practice Report

Business Architecture Drives Better Business Outcomes

Upgrade Strategic Planning To Include Business Architecture Thinking

March 3rd, 2023
With contributors:
Matthew Guarini , Anna Garik , Arianne Burnette


The best organizations grow faster than their peers by delivering outstanding customer experiences. To succeed, they deploy a future fit technology strategy that leverages a strong business architecture (BA) discipline. This BA discipline supports a wide array of architectures, including experience, platform, digital, and organizational, that focus on value transfer to customers. This report describes how leading IT organizations embed their BA discipline in their strategic planning processes, giving decision-makers confidence that they are making the right investment decisions to drive business success.

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