Business Metrics Market Insights Professionals Can Track And Where To Get Them

Market insights professionals often struggle to understand how they can identify and measure customer, competitive, and business changes and effectively guide stakeholders toward business success via quantitative measures. In this report, Forrester provides a list of metrics that market insights professionals can use to measure performance both across the business and versus competitors to support a variety of stakeholders, including executives as well as product, marketing, sales, and customer service managers. This report also provides input on where to obtain data for these metrics and which metrics tend to provide the most value-to-effort, so that market insights professionals can prioritize their choice of metrics.