Data Overview Report

2021 Buyer Insights: Business Intelligence Professional — Introduction

December 23rd, 2021
Katie Fabiszak, Principal Analyst
Katie Fabiszak Principal Analyst
Amy Hayes, VP, Research Director
Amy Hayes VP, Research Director
With contributors:
Paul Ferron , Barry Vasudevan , Beth Caplow , John Buten , Barbara Winters , Sara Corey , Arianne Burnette

The Forrester 2021 B2B Buying Survey asked B2B buyers from around the world about their purchases to gain insights about their buying behaviors and preferences. This report provides findings from 67 responses from B2B buyers who are business intelligence (BI) professionals. By combining findings from the B2B Buying Survey with their own research, organizations can create detailed persona profiles and buyer’s journey maps for their buyers to use in the development of campaigns, content, and nurture streams.

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