Summary
This report outlines how companies use content management systems (CMSes), based on reference customer interviews from “The Forrester Wave™: Content Management Systems, Q1 2025.” A few notable insights include: 1) Time to market is the primary business driver for CMSes; 2) businesses are consolidating to a single CMS to gain efficiencies; and 3) businesses equally use template and headless experience delivery. Reference customers also validated that CMSes are the orchestrators of digital experiences, and these vendors innovate with AI interfaces, visual builders, and personalization features. CMSes continue to be the backbone for digital experience delivery.
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