Forecast Report

By 2024, 57.5 Million EU-5 Households Will Have Smart Speakers

Regional As Well As National Factors Will Drive Europe's Smart Home

January 6th, 2020
Meenakshi Tiwari
Frank Gillett, null
Frank Gillett
With contributors:
Reineke Reitsma , Sanjeev Kumar , Patrick Carroll


Consumer awareness of the smart home is increasing in Europe as Amazon and Google expand the reach of their virtual assistant offerings. Our new smart home forecast sizes six main categories: smart speakers, automated utilities, home security systems, smoke and carbon monoxide systems, connected speakers, and others. The forecast covers five countries in the region: the UK, Germany, France, Italy, and Spain. It discusses in detail the drivers and inhibitors of smart home adoption, both overall and at the category level across these key markets.

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