Summary
Comcast inked a deal with Microsoft to offer free email, calendaring, and document sharing solutions to its broadband customers with fewer than 20 employees. The deal represents a maturing of the small and medium-size business (SMB) telecom market, moving beyond the resale of consumer-grade services toward packaged applications. Marketers at multiservice operators (MSOs) like Cox Communications and Time Warner should follow and extend Comcast's strategy by adding mobility to broadband and voice bundles, building unified communications solutions, and creating software-as-a-service (SaaS) offerings.
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