Business leaders tell Forrester that they don't want more data; they want trusted data and an easier path to understand what it means. To get there, enterprise architects and application developers need to develop a modern data management environment to uphold performance, quality, and security — no small task. Success depends on business leaders investing time and resources in data hygiene and partnering with IT to measure the tradeoffs of short-term solutions. Benchmarks can help enterprise architecture professionals determine priorities and steps on the data management journey as well as communicate progress toward business impact. This report redefines the right goals to focus on.