Forecast Report

Canadian Online Retail Forecast, 2013 To 2018

Canadian Online Retail Will Reach $34 Billion By 2018

July 22nd, 2013
With contributors:
Lily Varon , Zia Daniell Wigder , Rebecca Katz

Summary

Online retail in Canada is finally on the move, outpacing sales growth at traditional stores and playing a critical role in the transformation of the nation's retail landscape. With Canadian online retail topping C$20 billion in 2013, Forrester expects sustained double-digit annual growth through 2018, when online retail will reach C$34 billion and represent 10% of total retail transactions in Canada. This growth will be abetted by a number of factors including the growth of US and international brands operating tailored online stores for Canadians, the launch of all-new or revamped online stores from incumbent Canadian retailers that previously lacked a strategic vision for eCommerce, the growing consumer demand for omnichannel experiences, and the simple fact that Canadian consumers are increasingly comfortable with purchasing online.

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