Summary
Following the financial crisis of 2008, Allied Irish Banks (AIB) was recapitalized by the Irish government and forced to fundamentally reinvent itself or risk being broken up and sold off. Putting digital at the heart of its strategy, AIB launched a concept store to evangelize digital services and developed person-to-person payments functionality, money management on tablets, remote relationship capabilities, better analytics, and a series of simple online product applications. Read this report to understand how your institution can transform itself into a digital organization.
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