Summary
While firms have measured the positive bottom-line benefits from eBill users, few banks have put the full force of their marketing efforts behind the service to grow adoption. But the adoption game is not over. Best-practice firms have not given up on eBill adoption and are using creative ways to entice bill payers into using eBills. This report outlines how Bank of the West partnered with Fiserv, its online bill pay provider, to use a new approach to market eBills and succeeded in growing its eBill adoption rate by 89% in six months.
Log in to continue reading
Client log in
Welcome back. Log in to your account to continue reading this research.
Become a client
Become a client today for these benefits:
- Stay ahead of changing market and customer dynamics with the latest insights.
- Partner with expert analysts to make progress on your top initiatives.
- Get answers from trusted research using Izola, Forrester's genAI tool.
Purchase this report
This report is available for individual purchase ($1495).