Case Study: Cisco Improves Site Search With New Technology And Customer-Centric Approach

Cisco Systems' public Web presence is mission-critical. Cisco.com comprises 75 country-specific sites with millions of technical and marketing pages published in 37 languages. The site processes millions of searches per month, but until recently, user feedback on the quality of search results clearly indicated the need to improve site search. Faced with the task of overhauling such essential site functionality, Cisco demonstrated extraordinary attention to customer needs, strong internal governance, and a clear implementation strategy with a new search engine. Customers now rave about the improved search experience.