Case Study

Case Study: Dr. Reddy’s Pivots To Customer-Obsessed Innovation For The Win

The Winner Of Forrester’s Technology Strategy Impact Award For APAC In 2023

Jan 09, 2024

Summary

In Forrester’s State Of Customer Obsession Survey, 2023, execs at future-fit organizations reported revenue growth that was 65% higher than those at organizations that are not future-fit. A successful future-fit business strategy is underpinned by a future-fit tech strategy. Dr. Reddy’s Laboratories, the winner of Forrester’s Technology Strategy Impact Award for Asia Pacific (APAC) in 2023, shows us how. Read this report to learn how Dr. Reddy’s Laboratories uses a future-fit technology strategy to deliver value to its patients and customers — and how you can do the same.

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