Case Study

Case Study: Dr. Reddy’s Pivots To Customer-Obsessed Innovation For The Win

The Winner Of Forrester’s Technology Strategy Impact Award For APAC In 2023

January 9th, 2024
With contributors:
Arjun Kalra , Bill Nagel


In Forrester’s State Of Customer Obsession Survey, 2023, execs at future-fit organizations reported revenue growth that was 65% higher than those at organizations that are not future-fit. A successful future-fit business strategy is underpinned by a future-fit tech strategy. Dr. Reddy’s Laboratories, the winner of Forrester’s Technology Strategy Impact Award for Asia Pacific (APAC) in 2023, shows us how. Read this report to learn how Dr. Reddy’s Laboratories uses a future-fit technology strategy to deliver value to its patients and customers — and how you can do the same.

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Forrester helps business and technology leaders use customer obsession to accelerate growth. That means empowering you to put the customer at the center of everything you do: your leadership strategy, and operations. Becoming a customer-obsessed organization requires change — it requires being bold. We give business and technology leaders the confidence to put bold into action, shaping and guiding how to navigate today's unprecedented change in order to succeed.