Case Study

Case Study: eBay Stands On Its Privacy Principles

Jennifer Albornoz Mulligan
 and  two contributors
Aug 24, 2007

Summary

From the beginning, the Internet powerhouse eBay has conducted its business by adhering to five community values. When it came to protecting data privacy and consumer trust, a principle-based approach was a natural extension of those values. eBay created its privacy policies based on its principles — such as making its policies simple to read and understand. Because of its privacy protection efforts, eBay is ranked as one of the most trusted companies by consumers.

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