A vital strategy for application development and delivery (AD&D) in customer-obsessed enterprises: Standardize and industrialize platforms and software-delivery processes. Fidelity Investments' Asset Management Division implemented this strategy to support a global expansion by its eight separate development/product groups, each of which delivers software for investment pros to win, serve, and retain customers. This report traces Fidelity's eight-year journey to create its EZPaaS platform — an initiative to transform its delivery processes, significantly improve time to market, and reduce development costs across the firm.