Case Study

Case Study: How Emirates NBD Bank Connected Execution To Strategy

The Bank Embarked Upon Digital Transformation And Realized Early Results

July 26th, 2017
Zhi-Ying Barry, Senior Analyst
Zhi-Ying Barry Senior Analyst
With contributors:
Frederic Giron , Aurelie L'Hostis , Diane Deng , Benjamin Ensor , Bill Nagel

Summary

Many banks stumble when it comes to executing their digital strategy on the global stage. In 2012, Emirates NBD Bank established a strategic vision and began to execute its digital transformation program. Five years later, the bank has achieved remarkable business results, increasing both customer engagement and profitability. This report presents an in-depth analysis of how Emirates NBD moved from strategy to execution and highlights best practices that other digital business strategy executives can follow.

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