Case Study

Case Study: How Kohl's Operationalizes Its Digital Strategy

May 31st, 2017
BM
Brendan Miller
With contributors:
Fiona Swerdlow , Sam Wolken

Summary

Expanding digital shopping channels, downward pricing pressures, and heightened consumer and investor expectations are disrupting traditional brick-and-mortar retailers. This case study provides digital business professionals with an overview of the steps that Kohl's is executing to generate incremental sales and margins through the seamless integration of its stores and digital experiences.

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